Jif | The Merger
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About
Jif | The Merger
Oh, and it’s starring J. Smith-Cameron in the CEO role she always deserved.
Selected Press:
Today: What if Gerri won? A ‘Succession’-themed Jif commercial imagines her success
Ad Age: BBH USA works Jif’s peanut butter and chocolate merger
Little Black Book: Peanut Butter and Chocolate Cause Chaos in the Business World
Campaign US: JIF merges chocolate and peanut butter in boardroom drama spoof
2025 Cannes Lion - Film - Shortlist
2025 Clios - Media - Film - Bronze
2025 One Show - Integrated - Merit
2025 Clios - Media - Film - Bronze
2025 One Show - Integrated - Merit
Case Study
We took out a full page ad in the New York Times Business Section to make the merger between The Peanut Butter Group and Chocolatey Corp. feel authentic.
We then created PBCincorporated.com, which featured a 24 page deck that educated potential investors with charts, graphs, and quotes. These were included in briefcasees that doubled as influencers kits.
Agency: BBH USA
CCO: Erica Roberts
ECDs: Peter Defries & Alan Wilson
Partner: Christopher van der Kleed
Head of Design: Hernan Ibanez
Sr. Designer: Jin Kim
Director: Wayne McClammy